About Me

Samantha Busch About MeSamantha Busch, wife of NASCAR driver Kyle Busch, grew up far from the world of NASCAR in St. John, Indiana. Raised by her parents, Steve and Donell Sarcinella, with younger brother Steven, Samantha lived within a half an hour of her large Italian family.

Samantha’s love for fitness and health began early in life. After working in a health club in high school, she continued working as a fitness instructor, teaching body sculpting and spin classes while attending Purdue University. During this time, Samantha also worked as a promotional model doing print work and appearances for such companies as Sprint, 17th Street Surf Shop and Bailey’s. In 2008, Samantha graduated with honors from Purdue University with a BA in Psychology. In June 2012, she earned her Master’s degree in Industrial/Organizational Psychology.

Samantha meet Kyle in the summer of 2008. They took their relationship slow and dated long distance untilshe finished college. After graduating, Samantha moved to Charlotte, NC. She and Kyle became engaged in February 2010 and were married in Chicago on New Year’s Eve 2010.

Kyle and Samantha’s wedding was fit for a King and his Queen. The lavish evening was planned out to perfection bySamantha and her wedding planner. Samantha was hands on and thoughtfully selected and created every detail herself in order to present an elegant New Year’s Eve to remember that was enjoyed by their close friends and family. The event was all captured through the lens of the Style Network for a reality show that aired in March 2011. The show received an overwhelmingly positive review from viewers.

As an integral part of Kyle Busch Motorsports (KBM), Samantha is very involved in many of the day-to-day operations of the business. She works closely with the retail division to help create unique and affordable merchandise for their fans. She also is heavily involved in the social media strategy and actively participates in the promotion of the company, drivers and their on- and off-track activity via her own social media platforms, as well as the platforms of KBM.

Samantha brings her love for family into her work with the Kyle Busch Foundation, which supports children’s homes in the Charlotte Metro area, as well as across the United States. She is an integral part of the fundraising efforts and functions that have helped raise money and awareness for the Kyle Busch Foundation, which focuses on the health and well-being of children through positive life experiences and support.

Maintaining a healthy lifestyle while living life on the road as a NASCAR wife can be difficult, but with her experience in fitness and healthy eating, Samantha is dedicated to staying active and sharing her tips with the community. Her busy lifestyle while maintaining a strong commitment to a healthy lifestyle has earned Samantha multiple cover and feature stories in print and digital media, as well as feature stories on TV and radio.